amblog


Notebook of an interaction designer

Digital interfaces manipulation aid using Eye-Tracking and AI

Since my mother started using touchscreen devices, I’ve had the opportunity to observe how the relationship between elders and technology could be tricky in ways I couldn’t imagine before. I supposed the major problem would be to understand the semiotic of the interfaces, the meaning of all the different signs and symbols currently in use in the main common applications … Read More


Speak first, Code later (don’t shoot the messenger)

User research is a great thing. Human Centred Design is the best approach possible (at this very moment) to create new products, no matters if you’re designing an app, a rangefinder camera or an office. The principle of designing something around the ones who will use it, considering the cognitive processes involved in the everyday use gives the team the … Read More


Do we really need smartwatches?

The day Apple announced the new Apple Watch, I was listening at BBC Radio 4, I was coming back from work, and they were interviewing a famous Swiss watchmaker, who claimed he didn’t understand the revolutionary power of quartz watch back in the past, and that he learned to be more open with innovation, because people is less predictable of what they are … Read More


Semiotics of an Hamburger

“To learn a language is one of the most difficult things that we can do in our life, we learn our native language when we are so young that we do not remember the effort that we took to do it, and growing up this effort becomes greater, so a good design should minimize this effort, make the object designed … Read More